「さくらどら焼き」で新しい春のごあいさつ 和菓子の老舗『菓匠 松栄堂』

一関の老舗和菓子屋さんといえば、「松栄堂(しょうえいどう)」さんです。全国的にも有名で「ごま摺り団子」は大人気です。凍っていた団子から、半分溶けたところがベスト解凍!中から飛び出すゴマダレが、ちょうど良い甘さでお土産にも最適ですよね。

歴史あるこちらの店舗は、明治から一関市民に愛されて既に115年。ちょっと「敷居の高いお店」の風格がありますが、実は気軽に立ち寄って頂きたいお店の一つでした。

明治36年開業~松栄堂さんの歴史について

「松栄堂(しょうえいどう)」という名前の由来は、長寿と繁栄のシンボルである三界の松(岩手県一関市川崎町)にあやかって激動の時代を乗り越え、地元地域と共に末永い繁栄をという気持ちから名づけられたそうです。当時の地主町は藩政時代からの伝統の老舗街で、「松栄堂」は初代の主馬蔵(しゅめぞう)さんが開業。

創業時は“あめ玉”や“みそパン”などが中心で駄菓子屋に近く、“桜餅”や“上生菓子”を販売し始めたのは二代目の大助さんがこちらへ婿入りしてからだったそうです。

銘菓「田村の梅」は、お店を代表する天皇陛下献上品

「田むらの梅」を、昭和天皇に献上したという証が「宮内省から届いた通知」です。昭和3年10月20日ということは、90年前のこと。

その時の絵がこちらです。

記念すべき天皇陛下へ献上することになった際の、準備している様子。中央に腰かけている子供さんは、4代目店主(今の店主のお父様)とのこと。昭和初期に、田村家(一関のお殿様的存在)より「一関の名物」を作ってもらいたいという依頼があり、初代と二代目の店主が全国へ出かけ研究して2年以上も開発に掛かって出来たお菓子なんだそうです。

「田村家」=「一関のお殿様」という存在だったこともあり、天皇献上もあっという間に決まったのでしょうね。

総本店ならではのディスプレイは、歴史や季節を感じることの出来る装飾品が並ぶ

正面入口左手には、「田むらの梅」が陳列されています。ふと見上げると、江戸時代の雰囲気を感じられる地図が飾られています。お店が始まったころ~明治維新後の一関藩主(田村家)が健在だったころを表しているものかと。歴史を感じられ、お城やお殿様の時代にタイムスリップできた気持ちになりました。

春だからこその展示品は、現在の五代目店主の端午の節句の兜の飾り。60年以上も前とは思えないほどの美品に感動してしまいました。

また、入口右手には夏祭りでも実際利用されている“みこし”「磐井川水天宮神輿」が飾られています。見応えある装飾品は美術館や資料館のようです。

季節のオリジナルおすすめ商品~「さくらどら焼き」は春の香り♪

春の一押し商品を紹介いたします。ほんのりピンク色の「さくらどら焼き」です。

生地は、色がピンクでやさしい桜色。桜の花のフレークがブレンドされているので、桜の香りが「ふわぁ」とします。そして、中の餡(あん)には、塩漬けされた香り高い桜の葉がきざまれて入っています。

口の中に頬ばると、生地からは桜の花のフレーク感。餡からは白小豆のつぶの噛みしめた感があります。「どら焼き」なのに何故か「桜もち」を食べたような気分に。塩漬けの桜の葉が苦手な方には特におススメかもしれませんね。

★商品開発について伺いました。
研究を重ねたのは、約三ヶ月間。二つの風味の合性を調合することに苦難されたとのこと。
とてもバランスの良い餡と生地に仕上がったそうです。因みに、岩手県産小麦「ゆきはるか」が使用されているそうです。これは、日本で初めて製菓用に栽培された小麦なんだそうです。

★保存方法について
常温保存で21日。直射日光・高温多湿を避け涼しいところで保管ください。

★特典情報♪
毎月10日は「どら焼きの日」。5個購入すると、1個どら焼きをプレゼントされるそうです♪

★菓子専用小麦品種 「ゆきはるか」の詳細ページのご案内
農研機構サイト:菓子専用小麦品種 「ゆきはるか」について

定番の桜餅に変わる、新しい春のごあいさつ。桜の季節には「さくらどら焼き」を手土産にいかがでしょうか?ほかで味わう事の出来ない「さくらどら焼き」を、春のこの時期にご賞味ください♪毎年全国から桜のたよりが聞こえ始める3月より販売が開始されています。

中庭の梅の花~見ごろを迎えます!

お店のガラス越しに見えるのは、中庭の立派な梅の木。今回は開花前でしたが、もうじき梅の花が彩りを添えて、さらに良い眺めとなることでしょう。3月末から4月初めが見頃のようです。
春ならではの菓子と、梅の花を観賞するのもおススメです!お店に遊びに行ってみませんか?

松栄堂さんの情報はこちらから
松栄堂公式サイト

菓匠 松栄堂さんについて

総本店住所 岩手県一関市地主町3-36
電話番号/FAX番号 0191-23-5008
開店時間 8:30~18:00(月~土)
9:00~18:00(日)
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